A new identity with a classic look
Monster Burger
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The cafe and restaurant industry is a trendy and saturated market, with new businesses often opting for a visual brand that feels contemporary and on-trend. I wanted to create a concept brand for a burger store that steered away from anything contemporary, to make it feel like a store that had been around for decades. The outcome was Monster Burger.
Identity
Brand development
Print and digital design
Packaging design
