Positioning in the mental health sector


Headstart is a a mental health resource with a regional focus. It’s developed to meet the needs of people looking for support specific to their local area. Users can find service providers and health professionals specific to their needs, access information and resources relevant to their local region, and get support for a specific mental health condition. Working alongside the agency building the resource, I lead the creative at every stage. This included developing the identity and brand visuals,  designing the look and feel of all page layouts and elements, and rolling out the brand into promotional print and digital pieces. The resource has been extremely successful, with more and more public health networks joining. I’m continually involved in new releases of the website and promotions. The resource can be viewed at headstart.org.au

Brand build
Art direction
UI and UX design

Managing agency: Bright
Creative Director: Paul Munro