Identity & rebrand
Australia's Mental Health Think Tank

Australia’s Mental Health Think Tank aims to stimulate bold thinking around a national response to mental health. The Think Tank exists to empower Australians, to create a better mental health system, to embrace hope and to build on strengths. The agency needed a bold brand to complement their bold approach. An icon was developed that represented collaboration, ideas and hope.  This was paired with a heavy typeface and bright yellow colour. The result is a bold platform on which to build and expand the visual brand.

Credit:  Managing agency –