Rebrand & rollout
Bright Agency

Over a few years the agency’s target market evolved to become predominantly government agencies and not-for-profits. Due to this shift, we decided to focus solely on this market. To do that properly, we felt we needed a new name and a new brand. Working with the agency’s creative team over a two-week period, we developed a new name, a new tone-of-voice and a new brand system. You can see more at